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  • Jordan O'Connor

"These are not the droids you’re looking for"


I’m doing it as I have always done it; alone in a room singing melodies. This is what I have always needed to do. Does it mean anything? Can it be sold? Is it sellable? Are such things truly sellable? We trade in symbols; we experience meaning.

Question, can you really trust someone who hasn’t dropped out?

We are defined by our social structures; structures we are a part of and adhere to. Our friends, our careers, our religions, all lift and give us a sense of inclusion, us but in defining us they can trap us. Artists design “their art” based upon the format of a grant; producers select tempos and riffs, based upon what they think the audience wants. Broadcasters, in all mediums, want to know, not about the “Art” (i.e., the process) but how many clicks and “likes” the product will get on social media. It’s all a big TV commercial. We have adopted the methods for selling soft drinks for Art, Healthcare, political ideologies and so on.

Our social structure is not defined by marketing it is marketing. Healthcare, education, art, etc., and of course love, the value of which is measured by what is, or is not, marketable, and if we are to save something (if it is good) it is because it sells—thing good if it sells, thing bad if doesn’t. This is simple enough to believe, to rationalize and defend.

Let the invisible hand of the market decide! Even that phrase is somewhat ominous. Thinks about it, the phrase itself suggests that there is something we cannot see at work and we should not concern ourselves with it. Our need to be included in this social structure has stopped us from questioning the structure. It’s as if Obi-Wan Kenobi said, “These are not the droids you're looking for” and we said, like the Stormtrooper in Star Wars, “These are not the droids we’re looking for.” So we just move along.


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